The foundation Marca Macael aims to act as a tool for the promotion and marketing of the field, trying to achieve the highest position for the Marble from Macael and to achieve it to be considered a trademark. Associating the trademark with the quality, elegance and luxury is another aim that is pursued by the association. Currently, the promotion is essential to achieve that the natural stone field reaches new markets and gets consolidated in the already established ones. The differentiation towards the competitors, thanks to the innovation, the technical qualification and the customer service, as well as the adaptation of the processes to the customer needs will be the ways by which the foundation Marca Macael will be introduced in the field and the characteristics by which the marble will be internationally recognized.